This statistic illustrates the share of respondents who were of the product placement symbol on TV in the United Kingdom (UK) in 2016, broken down by gender. Of male respondents, 64 percent reported they had never seen the symbol before, compared with 63 percent of female respondents.
Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom in 2017, by gender
Original survey question: "Have you ever noticed this symbol featured at the beginning or end of a TV programme, or following an advertising break? IF YES - Do you know what this symbol is used for?"
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Ofcom. (July 7, 2018). Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom in 2017, by gender [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/569917/tv-programs-awareness-of-product-placement-by-gender-uk/
Ofcom. "Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom in 2017, by gender." Chart. July 7, 2018. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/569917/tv-programs-awareness-of-product-placement-by-gender-uk/
Ofcom. (2018). Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom in 2017, by gender. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/569917/tv-programs-awareness-of-product-placement-by-gender-uk/
Ofcom. "Share of Respondents Who Had Seen and Were Able to Correctly Identify The Product Placement Symbol on Tv in The United Kingdom in 2017, by Gender." Statista, Statista Inc., 7 Jul 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/569917/tv-programs-awareness-of-product-placement-by-gender-uk/
Ofcom, Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom in 2017, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/569917/tv-programs-awareness-of-product-placement-by-gender-uk/ (last visited November 13, 2024)
Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom in 2017, by gender [Graph], Ofcom, July 7, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/569917/tv-programs-awareness-of-product-placement-by-gender-uk/
