This statistic illustrates the share of respondents who were aware of the product placement symbol on television in the United Kingdom (UK) from 2014 to 2017. In 2017, 13 percent of respondents had seen and were able to correctly identify the symbol.
Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom (UK) from 2014 to 2017
*n (2017) = 2,313; n (2016) = 2,069; n (2015) = 2,052; n (2014) = 2,016.
Original survey question: "Have you ever noticed this symbol featured at the beginning or end of a TV programme, or following an advertising break? IF YES –Do you know what this symbol is used for?"
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Ofcom. (July 7, 2018). Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom (UK) from 2014 to 2017 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/569903/tv-programs-awareness-of-product-placement-uk/
Ofcom. "Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom (UK) from 2014 to 2017." Chart. July 7, 2018. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/569903/tv-programs-awareness-of-product-placement-uk/
Ofcom. (2018). Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom (UK) from 2014 to 2017. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/569903/tv-programs-awareness-of-product-placement-uk/
Ofcom. "Share of Respondents Who Had Seen and Were Able to Correctly Identify The Product Placement Symbol on Tv in The United Kingdom (Uk) from 2014 to 2017." Statista, Statista Inc., 7 Jul 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/569903/tv-programs-awareness-of-product-placement-uk/
Ofcom, Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom (UK) from 2014 to 2017 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/569903/tv-programs-awareness-of-product-placement-uk/ (last visited November 13, 2024)
Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom (UK) from 2014 to 2017 [Graph], Ofcom, July 7, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/569903/tv-programs-awareness-of-product-placement-uk/
