Tourist arrivals at accommodation in Germany 2023, by federal state
The southern German state of Bavaria recorded the most tourist arrivals among all German states in 2023, at almost 39 million. Therefore, Bavaria was the most popular state among domestic and international visitors, due to its location close to the alps and the stunning nature it has to offer. Other states in the top three included North Rhine-Westphalia, the most populous in the country, and Baden-Württemberg, home to the Black Forest.
Something for everyone
Germany’s 16 states are all distinctive, with their own landmarks and local tourism industries. Bavaria is known internationally for its landscapes, mountains, recreational opportunities, and being the home state of the Oktoberfest. The south of Germany is generally popular for vacation travel. On the other hand, the more northern states offer a proximity to the Baltic and North Seas, with their beaches, as well as being able to reach Denmark easily from multiple locations. In 2023, Bavaria also recorded the highest number of nights spent in tourist accommodation compared to other states, at around 100.26 million. The least number of overnight stays were recorded in Bremen, but then, it is also the smallest state in Germany.
Inbound tourism
Figures confirm that inbound tourists visit different German states, not just in the south. While Bavaria once again recorded the most foreign arrivals in 2023, at around 8.85 million, North Rhine-Westphalia and Baden-Württemberg counted roughly 5.05 million and 5.16 million international arrivals respectively. North Rhine-Westphalia is the most densely populated state in Germany and is located close to the Dutch border. Baden-Württemberg, however, is one of the southern German states and home to the Black Forest, which is a popular attraction among domestic and international tourists.
