In the period from January to November 2020, the cumulated expenditure on advertising media in Sweden decreased by nearly 18 percent compared to the previous year. The highest decline was recorded with cinemas, at over 77 percent, due to the coronavirus pandemic and its consequences. Online video only reported an increase in ad spending.
Year-on-year advertising spending change in Sweden from January to November 2020, by media
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Sveriges Mediebyråer. (December 9, 2020). Year-on-year advertising spending change in Sweden from January to November 2020, by media [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/567337/advertising-spending-change-in-sweden-by-media-cumulated/
Sveriges Mediebyråer. "Year-on-year advertising spending change in Sweden from January to November 2020, by media." Chart. December 9, 2020. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/567337/advertising-spending-change-in-sweden-by-media-cumulated/
Sveriges Mediebyråer. (2020). Year-on-year advertising spending change in Sweden from January to November 2020, by media. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/567337/advertising-spending-change-in-sweden-by-media-cumulated/
Sveriges Mediebyråer. "Year-on-year Advertising Spending Change in Sweden from January to November 2020, by Media." Statista, Statista Inc., 9 Dec 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/567337/advertising-spending-change-in-sweden-by-media-cumulated/
Sveriges Mediebyråer, Year-on-year advertising spending change in Sweden from January to November 2020, by media Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/567337/advertising-spending-change-in-sweden-by-media-cumulated/ (last visited September 20, 2024)
Year-on-year advertising spending change in Sweden from January to November 2020, by media [Graph], Sveriges Mediebyråer, December 9, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/567337/advertising-spending-change-in-sweden-by-media-cumulated/