U.S. sales of Rockstar energy drinks 2015-2023
Rockstar energy drink sales have been on the decline in recent years. In the United States, dollar sales of the energy drink Rockstar amounted to 162 million U.S. dollars in 2023. By comparison, in 2017, it peaked amounting to 224 million U.S. dollars.
C-Store Energy Drink Retail
In 2022, the leading brand of energy drinks in convenience stores in the United States was Red Bull. That year, about 1.6 billion cans of Red Bull were sold in convenience stores across the country. Monster was also a popular energy drink that year.
Energy Shots in the U.S.
Sometimes lumped into the category of energy drinks are energy shots. These are sold in much smaller bottles and are meant to deliver a quick boost of energy. However, between 2013 and 2022 energy shot sales in the U.S. dropped significantly, from 1.26 billion U.S. dollars in 2013 to about 980 million U.S. dollars by 2022. 5 Hour Energy is by far the leading energy shot brand in the United States, accounting for 88.5 percent of the market.
C-Store Energy Drink Retail
In 2022, the leading brand of energy drinks in convenience stores in the United States was Red Bull. That year, about 1.6 billion cans of Red Bull were sold in convenience stores across the country. Monster was also a popular energy drink that year.
Energy Shots in the U.S.
Sometimes lumped into the category of energy drinks are energy shots. These are sold in much smaller bottles and are meant to deliver a quick boost of energy. However, between 2013 and 2022 energy shot sales in the U.S. dropped significantly, from 1.26 billion U.S. dollars in 2013 to about 980 million U.S. dollars by 2022. 5 Hour Energy is by far the leading energy shot brand in the United States, accounting for 88.5 percent of the market.
