Quarterly advertising spending change in Sweden 2017-2020
During the first quarter of 2020, the coronavirus pandemic's first footprint was discerned as the Swedish advertising market turned to a negative growth. The ad spending decreased by three percent compared to first quarter of 2019. In the second quarter of 2020, the outbreak of the virus affected the advertising market in the Scandinavian country even more, as the expenditures declined by 18 percent.
