As of October 2023, three-quarters – or 75 percent – of consumers surveyed in India agreed that global brands made better products than companies local to that country. For comparison, the global average stood at 42 percent. Meanwhile, in the Netherlands, only one-fifth – or 20 percent – of respondents reported a preference for global brands over local, country-level ones.
Percentage of consumers agreeing that global brands made better products than local, country-level ones in selected markets worldwide as of October 2023
The source clarifies that respondents in India were 18 and older; 18 to 74 in Canada, Ireland, Israel, Malaysia, New Zealand, South Africa, Turkey, and the United States; 20 to 74 in Thailand; 21 to 74 in Indonesia and Singapore; and 16 to 74 in all other markets. The sample consisted of approximately 2 thousand respondents in Japan; 1 thousand each in Australia, Brazil, Canada, mainland China, France, Germany, Italy, New Zealand, Spain, the United Kingdom, and the U.S.; 500 each in Argentina, Belgium, Chile, Colombia, Hungary, Indonesia, Ireland, Malaysia, Mexico, the Netherlands, Peru, Poland, Singapore, South Africa, South Korea, Sweden, Thailand, and Turkey; and 2.2 thousand in India (where most were interviewed face-to-face). Respondents in Brazil, Chile, China, Colombia, Indonesia, Ireland, Malaysia, Mexico, New Zealand, Peru, Singapore, South Africa, Thailand, and Turkey were more urban, educated, and/or affluent than the general population in those economies.
The source does provide information about the percentage points missing to 100.
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Ipsos. (November 20, 2023). Percentage of consumers agreeing that global brands made better products than local, country-level ones in selected markets worldwide as of October 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/551225/benfits-local-brands/
Ipsos. "Percentage of consumers agreeing that global brands made better products than local, country-level ones in selected markets worldwide as of October 2023." Chart. November 20, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/551225/benfits-local-brands/
Ipsos. (2023). Percentage of consumers agreeing that global brands made better products than local, country-level ones in selected markets worldwide as of October 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/551225/benfits-local-brands/
Ipsos. "Percentage of Consumers Agreeing That Global Brands Made Better Products than Local, Country-level Ones in Selected Markets Worldwide as of October 2023." Statista, Statista Inc., 20 Nov 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/551225/benfits-local-brands/
Ipsos, Percentage of consumers agreeing that global brands made better products than local, country-level ones in selected markets worldwide as of October 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/551225/benfits-local-brands/ (last visited November 10, 2024)
Percentage of consumers agreeing that global brands made better products than local, country-level ones in selected markets worldwide as of October 2023 [Graph], Ipsos, November 20, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/551225/benfits-local-brands/
