Number of TV households in Sweden 2008-2020

During the past years, the number of households owning televisions in Sweden was quite stable, amounting to 4.7 million as of 2020. Compared to all households in the Nordic country, only a few did not access television at home. This means, that the number of households that owned a TV almost equaled the total number of Swedish households.

TV reception types used in Sweden

A 2018 survey found that more than half of Swedish respondents received TV via broadband or cable. Especially households of people aged 45 years and older that were interviewed had a broadband or cable reception. The share of households in the country accessing television via antenna and satellite amounted to 16 and 12 percent, respectively.

Traditional vs. streaming TV sets

According to another poll from 2018, most people in Sweden had still access to traditional TV sets at home. Comparing different age groups, respondents aged 45 to 79 years tended more often to use this kind of televisions than 15 to-44-year-olds. Other types of television sets used in Sweden include Smart TVs, and Apple TVs or Chromecasts, respectively. Nearly 50 percent of respondents had access to Smart TVs and 34 percent of individuals to the latter.