In 2023, the annual expenditure on broadcast advertising in Finland amounted to over 988 million euros in total. Internet advertising accounted for the highest share of broadcast media advertising, totaling 703.6 million euros in 2023. Meanwhile, radio advertising spending reached 66.4 million euros, and television advertising expenditure decreased by 4.1 percent year-on-year.
Broadcast media advertising expenditure in Finland in 2023, by medium
(in million euros)
* Including the following types of online advertising: display, outstream and instream video, mobile, native, classified, social media, and search engine marketing.
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Kantar TNS Finland. (January 31, 2024). Broadcast media advertising expenditure in Finland in 2023, by medium (in million euros) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/545748/broadcast-media-advertising-expenditure-in-finland-by-medium/
Kantar TNS Finland. "Broadcast media advertising expenditure in Finland in 2023, by medium (in million euros)." Chart. January 31, 2024. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/545748/broadcast-media-advertising-expenditure-in-finland-by-medium/
Kantar TNS Finland. (2024). Broadcast media advertising expenditure in Finland in 2023, by medium (in million euros). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/545748/broadcast-media-advertising-expenditure-in-finland-by-medium/
Kantar TNS Finland. "Broadcast Media Advertising Expenditure in Finland in 2023, by Medium (in Million Euros)." Statista, Statista Inc., 31 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/545748/broadcast-media-advertising-expenditure-in-finland-by-medium/
Kantar TNS Finland, Broadcast media advertising expenditure in Finland in 2023, by medium (in million euros) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/545748/broadcast-media-advertising-expenditure-in-finland-by-medium/ (last visited September 20, 2024)
Broadcast media advertising expenditure in Finland in 2023, by medium (in million euros) [Graph], Kantar TNS Finland, January 31, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/545748/broadcast-media-advertising-expenditure-in-finland-by-medium/