The average daily TV reach in Sweden amounted to 53 percent in 2022, down from 55 percent as of the previous year. The share of women watching television content on a daily basis was higher than the share of men.
Average daily TV reach in Sweden in 2021 and 2022, by age and gender
** As of week 40 in 2022, the new video panel was launched and includes households that do not have a TV. As the method differs slightly, viewing that takes place after week 40 in 2022 is not entirely comparable to previous data and conclusions about changes should be drawn with caution.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mediamätning i Skandinavien. (February 1, 2023). Average daily TV reach in Sweden in 2021 and 2022, by age and gender [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/545518/average-daily-tv-reach-in-sweden-by-age-and-gender/
Mediamätning i Skandinavien. "Average daily TV reach in Sweden in 2021 and 2022, by age and gender." Chart. February 1, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/545518/average-daily-tv-reach-in-sweden-by-age-and-gender/
Mediamätning i Skandinavien. (2023). Average daily TV reach in Sweden in 2021 and 2022, by age and gender. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/545518/average-daily-tv-reach-in-sweden-by-age-and-gender/
Mediamätning i Skandinavien. "Average Daily Tv Reach in Sweden in 2021 and 2022, by Age and Gender." Statista, Statista Inc., 1 Feb 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/545518/average-daily-tv-reach-in-sweden-by-age-and-gender/
Mediamätning i Skandinavien, Average daily TV reach in Sweden in 2021 and 2022, by age and gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/545518/average-daily-tv-reach-in-sweden-by-age-and-gender/ (last visited November 10, 2024)
Average daily TV reach in Sweden in 2021 and 2022, by age and gender [Graph], Mediamätning i Skandinavien, February 1, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/545518/average-daily-tv-reach-in-sweden-by-age-and-gender/
