TV channels in Sweden 2023, by audience share

Private station TV4 was the most popular television channel in Sweden. In 2023, the audience share amounted to 27.6 percent. Second came the public television channel SVT1, with an audience share of 24.2 percent. Compared to the previous year, the market share of SVT1 slightly decreased.

SVT1 and TV4

The channel SVT1 belongs to Sveriges Television AB. The public broadcasting service operates the TV channels SVT1, SVT2, SVT24, as well as a children’s channel and a science channel. Additionally, it is possible to watch TV online via SVT Play. TV4, on the other hand, is operated by TV4 Media AB (formerly Bonnier Broadcasting), one of the largest television companies in the Nordic countries. Contrary to SVT1, that is fund by an annual license fee which is in turn charged through taxes, the private channel finances itself through advertising.

Traditional vs. online TV

As of 2023, the overall television viewing time in Sweden amounted to 104 minutes per day. This was a decrease of 10 minutes compared to the previous year. In the last decade TV viewing time generally declined. In contrast to that, watching television online gains more and more popularity. While 21 percent of Swedes used this medium in 2011, the share already amounted to 61 percent as of 2022.