Smoking behavior in the Netherlands 2008-2021
In 2021, just under one fifth of the Dutch population smoked. Three percent were heavy smokers, defined by the source as people smoking more than 20 cigarettes a day. Smoking is becoming less and less popular in the Netherlands. In the last decade, the share of people smoking decreased from nearly 26 percent to just 19 percent. The share of heavy smokers even halved in this period. Together, these smokers lit more than 10 billion cigarettes in 2019.
Consumer expenditure on cigarettes
Consumer expenditure on cigarettes in the Netherlands reached nearly 3.44 billion euros in 2020, an increase in comparison to the previous year. The per capita spending on cigarettes peaked in 2021, at 197 euros per person.
Marlboro market leader
Marlboro was the most popular cigarette brand in the Netherlands, with a market share of nearly 35 percent in 2017. Its closest competitors were Camel (14.4 percent) and L&M (9.9 percent). With a revenue of just over 508 million euros, Marlboro was also the most valuable brand in supermarkets in the Netherlands in 2019.
Consumer expenditure on cigarettes
Consumer expenditure on cigarettes in the Netherlands reached nearly 3.44 billion euros in 2020, an increase in comparison to the previous year. The per capita spending on cigarettes peaked in 2021, at 197 euros per person.
Marlboro market leader
Marlboro was the most popular cigarette brand in the Netherlands, with a market share of nearly 35 percent in 2017. Its closest competitors were Camel (14.4 percent) and L&M (9.9 percent). With a revenue of just over 508 million euros, Marlboro was also the most valuable brand in supermarkets in the Netherlands in 2019.
