Social media users in Finland in 2015, by platform

This statistic shows the result of a survey on the share of social media usage by platform in Finland in 2015. In that year, the most used social media platform was Facebook, accounting for 68 percent of the surveyed 15-74-year-old individuals. The second most popular platform was YouTube at 61 percent.
Facebook ranked higher than YouTube with a difference of 7 percent. The third most popular platform, Google+, accounted for 25 percent of the respondents. Most popular after Facebook, YouTube and Google+ were blogs and message boards.

Both YouTube and Google+ are owned by Google. Facebook, on the other hand, owns Instagram, which accounted for 15 percent of the respondents.

Furthermore, different platforms serve for different purposes. YouTube is a channel for users to entertain their audience with video content whereas LinkedIn is seen primarily as a means to professional networking. Users of Instagram can enjoy photographs taken by their friends while Twitter users benefit from the channel's news distribution.