This statistic shows the share of UK digital display advertising sold programmatically from 2013 to 2017. In 2017, the share reached 80 percent and accounted for roughly 3.1 billion British pounds.
Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017
* ‘Programmatic’ refers to display ads that are bought and sold using automated systems and processes such as real-time bidding. Figures for some years were published earlier by the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB UK. (April 25, 2018). Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/536211/programmatic-share-of-display-ad-sales-uk/
IAB UK. "Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017." Chart. April 25, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/536211/programmatic-share-of-display-ad-sales-uk/
IAB UK. (2018). Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/536211/programmatic-share-of-display-ad-sales-uk/
IAB UK. "Share of Digital Display Ad Sales Sold Programmatically in The United Kingdom (Uk) from 2013 to 2017." Statista, Statista Inc., 25 Apr 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/536211/programmatic-share-of-display-ad-sales-uk/
IAB UK, Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/536211/programmatic-share-of-display-ad-sales-uk/ (last visited November 10, 2024)
Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017 [Graph], IAB UK, April 25, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/536211/programmatic-share-of-display-ad-sales-uk/
