The quarterly report evaluating the changes in marketing budgets in the United Kingdom shows that in the second quarter of 2024 a net balance of 15.9 percent of marketers in the country recorded an increase in their overall budgets. The largest increase was for events.
Downward and upward revision of marketing budgets in the United Kingdom (UK) in 2nd quarter 2024, by budget category
* The source indicates that net balance is, "calculated by subtracting the percentage reporting a downward revision from the percentage reporting an upward revision." The source does not specify the type of survey used or the sample number.
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Institute of Practitioners in Advertising. (July 18, 2024). Downward and upward revision of marketing budgets in the United Kingdom (UK) in 2nd quarter 2024, by budget category [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/535670/marketing-budget-revision-by-category-uk/
Institute of Practitioners in Advertising. "Downward and upward revision of marketing budgets in the United Kingdom (UK) in 2nd quarter 2024, by budget category." Chart. July 18, 2024. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/535670/marketing-budget-revision-by-category-uk/
Institute of Practitioners in Advertising. (2024). Downward and upward revision of marketing budgets in the United Kingdom (UK) in 2nd quarter 2024, by budget category. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/535670/marketing-budget-revision-by-category-uk/
Institute of Practitioners in Advertising. "Downward and Upward Revision of Marketing Budgets in The United Kingdom (Uk) in 2nd Quarter 2024, by Budget Category." Statista, Statista Inc., 18 Jul 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/535670/marketing-budget-revision-by-category-uk/
Institute of Practitioners in Advertising, Downward and upward revision of marketing budgets in the United Kingdom (UK) in 2nd quarter 2024, by budget category Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/535670/marketing-budget-revision-by-category-uk/ (last visited September 20, 2024)
Downward and upward revision of marketing budgets in the United Kingdom (UK) in 2nd quarter 2024, by budget category [Graph], Institute of Practitioners in Advertising, July 18, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/535670/marketing-budget-revision-by-category-uk/