In 2022, 134 million Canadian dollars were invested in digital out-of-home (DOOH) advertising in Canada. This marked a increase of around 29 compared to the spending of 104 million recorded in 2021. In 2022, DOOH made less than one percent of the total digital advertising in Canada.
Digital out-of-home (DOOH) advertising spending in Canada from 2019 to 2022
(in million Canadian dollars)
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IAB Canada. (June 1, 2023). Digital out-of-home (DOOH) advertising spending in Canada from 2019 to 2022 (in million Canadian dollars) [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/535464/digital-outdoor-advertising-spending-canada/
IAB Canada. "Digital out-of-home (DOOH) advertising spending in Canada from 2019 to 2022 (in million Canadian dollars)." Chart. June 1, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/535464/digital-outdoor-advertising-spending-canada/
IAB Canada. (2023). Digital out-of-home (DOOH) advertising spending in Canada from 2019 to 2022 (in million Canadian dollars). Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/535464/digital-outdoor-advertising-spending-canada/
IAB Canada. "Digital Out-of-home (Dooh) Advertising Spending in Canada from 2019 to 2022 (in Million Canadian Dollars)." Statista, Statista Inc., 1 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/535464/digital-outdoor-advertising-spending-canada/
IAB Canada, Digital out-of-home (DOOH) advertising spending in Canada from 2019 to 2022 (in million Canadian dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/535464/digital-outdoor-advertising-spending-canada/ (last visited November 13, 2024)
Digital out-of-home (DOOH) advertising spending in Canada from 2019 to 2022 (in million Canadian dollars) [Graph], IAB Canada, June 1, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/535464/digital-outdoor-advertising-spending-canada/