In July 2021, Mail Online had an average daily audience of 4.1 million people aged 15 years or above, making this newspaper brand the highest ranking in the United Kingdom in terms of daily audience. The Sun and The Guardian ranked second and third respectively.
Average daily audience of online newspaper brands in the United Kingdom (UK) in July 2021
(in millions)
data refers to websites and apps combined where available
Method of interview
Online panel
Supplementary notes
*No app data available.
Data is partly taken from a panel designed to be nationally representative and as such includes 10 thousand people aged 15 and over. Respondents had meters installed across their devices to measure website and app usage, which was then combined with tagged data.
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Press Gazette. (September 3, 2021). Average daily audience of online newspaper brands in the United Kingdom (UK) in July 2021 (in millions) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/529970/uk-online-newspaper-market-by-daily-average-unique-browsers/
Press Gazette. "Average daily audience of online newspaper brands in the United Kingdom (UK) in July 2021 (in millions)." Chart. September 3, 2021. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/529970/uk-online-newspaper-market-by-daily-average-unique-browsers/
Press Gazette. (2021). Average daily audience of online newspaper brands in the United Kingdom (UK) in July 2021 (in millions). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/529970/uk-online-newspaper-market-by-daily-average-unique-browsers/
Press Gazette. "Average Daily Audience of Online Newspaper Brands in The United Kingdom (Uk) in July 2021 (in Millions)." Statista, Statista Inc., 3 Sep 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/529970/uk-online-newspaper-market-by-daily-average-unique-browsers/
Press Gazette, Average daily audience of online newspaper brands in the United Kingdom (UK) in July 2021 (in millions) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/529970/uk-online-newspaper-market-by-daily-average-unique-browsers/ (last visited September 20, 2024)
Average daily audience of online newspaper brands in the United Kingdom (UK) in July 2021 (in millions) [Graph], Press Gazette, September 3, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/529970/uk-online-newspaper-market-by-daily-average-unique-browsers/
