This statistic illustrates the criteria used by UK media agencies when choosing ad tech partners in 2015. Of respondents, 49 percent reported they chose ad tech partners based on their level of analytics and campaign-performance.
What are your main criteria when choosing an ad tech partner?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AdRoll, & With PR, & Opinion Matters. (November 1, 2015). What are your main criteria when choosing an ad tech partner? [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/521259/media-agencies-criteria-for-choosing-ad-tech-partner-uk/
AdRoll, und With PR, und Opinion Matters. "What are your main criteria when choosing an ad tech partner?." Chart. November 1, 2015. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/521259/media-agencies-criteria-for-choosing-ad-tech-partner-uk/
AdRoll, With PR, Opinion Matters. (2015). What are your main criteria when choosing an ad tech partner?. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/521259/media-agencies-criteria-for-choosing-ad-tech-partner-uk/
AdRoll, and With PR, and Opinion Matters. "What Are Your Main Criteria When Choosing An Ad Tech Partner?." Statista, Statista Inc., 1 Nov 2015, https://www-statista-com.ezproxy.canberra.edu.au/statistics/521259/media-agencies-criteria-for-choosing-ad-tech-partner-uk/
AdRoll & With PR & Opinion Matters, What are your main criteria when choosing an ad tech partner? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/521259/media-agencies-criteria-for-choosing-ad-tech-partner-uk/ (last visited September 20, 2024)
What are your main criteria when choosing an ad tech partner? [Graph], AdRoll, & With PR, & Opinion Matters, November 1, 2015. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/521259/media-agencies-criteria-for-choosing-ad-tech-partner-uk/