During a 2021 survey carried out among marketers from the United Kingdom, 27 percent of respondents said they used return-on-investment (ROI) to measure the success of their email marketing campaigns. Sales ranked first, named by 48 percent of respondents.
Metrics used to measure email marketing campaign success in the United Kingdom as of April 2021
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Mailmodo. (May 25, 2023). Metrics used to measure email marketing campaign success in the United Kingdom as of April 2021 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/
Mailmodo. "Metrics used to measure email marketing campaign success in the United Kingdom as of April 2021." Chart. May 25, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/
Mailmodo. (2023). Metrics used to measure email marketing campaign success in the United Kingdom as of April 2021. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/
Mailmodo. "Metrics Used to Measure Email Marketing Campaign Success in The United Kingdom as of April 2021." Statista, Statista Inc., 25 May 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/
Mailmodo, Metrics used to measure email marketing campaign success in the United Kingdom as of April 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/ (last visited November 10, 2024)
Metrics used to measure email marketing campaign success in the United Kingdom as of April 2021 [Graph], Mailmodo, May 25, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/521068/digital-marketing-email-campaign-measures-of-success-uk/
