Digital Market Outlook: UK online train and bus ticket booking users by income 2017

The graph illustrates the distribution of users in the online train and bus ticket booking segment in the United Kingdom in 2017, broken down by income. In 2017, it was reported that surveyed individuals with low income accounted for 23.8 percent of online train and bus ticket booking users. An overview of all Digital Markets can be found here.
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Distribution of users in the online train and bus ticket booking segment in the United Kingdom (UK) in 2017, by income

Characteristic	Share of users
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Release date

January 2018

More information

Region

United Kingdom

Survey time period

January 2018

Supplementary notes

* Income is defined as personal net income and is divided into three categories:
- Low income is defined as the country-specific bottom third of the personal income allocation.
- Medium income is defined as the country-specific average third of the personal income allocation.
- High income is defined as the country-specific top third of the personal income allocation.

The trains & busses segment consists of tickets for long-distance travel or cross-regional travel by train or bus. This includes country-specific providers of passenger rail transport and bus companies e.g. Eurolines, National Express and Greyhound. As a rule, travel for single passengers and groups or time-limited subscription based travel can be booked up to a year in advance. Users represent the people who have booked the bus and train tickets, independent of the number of travelers on the booking.

Offline bookings made, for example, in a travel agent’s office or by telephone or at an automated payment point are not included; a prerequisite for this segment is an online checkout process on the booking website of the transport provider. Furthermore, tickets for public transport, for within city, or other local travel, and not included.
Further information on methodology can be found here.

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