Reasons for switching banks for Millennial generation in the United Kingdom (UK) 2016

Published by Statista Research Department, Jan 21, 2016
This statistic illustrates the reasons that would encourage the Millennial generation to switch banking service provider in the United Kingdom (UK) as of January 2016. It can be seen that 44 percent of Millennials stated that they would consider changing supplier due to cash incentives.

Reasons that would encourage the Millennial generation to switch banking service provider in the United Kingdom (UK) 2016

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Release date

January 2016

Region

United Kingdom

Survey time period

17th to 28th December 2015

Number of respondents

2,028 respondents

Method of interview

Online survey

Supplementary notes

All figures, unless otherwise stated, are from YouGov Plc.
Total sample size was 2,028 adults aged 18 to 34 (Millennials) and 2,047 adults aged 35 to 55 (Generation X). The figures have been weighted and are representative of 18 to 34 GB adults and 35 to 55 GB adults.

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