In spring 2019, newspapers reached 43 percent of Canadians between the ages of 18 and 24 years every week, down from 48 percent in the previous year. Even among adults aged over 55, who are generally more inclined to consume traditional media than their younger counterparts, newspaper reach has dropped by 20 percent since 2014.
Weekly reach of newspapers in Canada from 2014 to 2019, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Canada. (January 14, 2020). Weekly reach of newspapers in Canada from 2014 to 2019, by age group [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/512482/newspapers-reach-in-canada-by-age/
IAB Canada. "Weekly reach of newspapers in Canada from 2014 to 2019, by age group." Chart. January 14, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/512482/newspapers-reach-in-canada-by-age/
IAB Canada. (2020). Weekly reach of newspapers in Canada from 2014 to 2019, by age group. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/512482/newspapers-reach-in-canada-by-age/
IAB Canada. "Weekly Reach of Newspapers in Canada from 2014 to 2019, by Age Group." Statista, Statista Inc., 14 Jan 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/512482/newspapers-reach-in-canada-by-age/
IAB Canada, Weekly reach of newspapers in Canada from 2014 to 2019, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/512482/newspapers-reach-in-canada-by-age/ (last visited November 10, 2024)
Weekly reach of newspapers in Canada from 2014 to 2019, by age group [Graph], IAB Canada, January 14, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/512482/newspapers-reach-in-canada-by-age/
