E-mail marketing unsubscribe rate in Great Britain 2021-2022

Published by Statista Research Department, Aug 8, 2023
In 2022, marketing e-mails in Great Britain had an unsubscribe rate of 0.12 percent. A year earlier, the rate stood at 0.11 percent. E-mail marketing unsubscribe rate is the share of recipients (e-mail addresses) that unsubscribe from an e-mail marketing communication, out of all recipients that received an e-mail.

E-mail marketing unsubscribe rate in Great Britain in 2021 and 2022

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Release date

April 2023

Region

United Kingdom (Great Britain)

Survey time period

2021 and 2022

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E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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