In 2021, around 35.5 million Germans aged 14 years and older stated that they had made a purchase at Rewe in the previous six months. This was an increase compared to the year before.
Number of customers of the most popular supermarkets (purchase in the last six months) in Germany from 2018 to 2021
(in millions)
Information on the population:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing 70.60 million people
2020: 23,138 respondents, representing 70.63 million people
2021: 22,563 respondents, representing 70.54 million people
The figures refer to the following studies: 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.
You can find more information on the methodology of the study here.
The question was phrased by the source as follows: "At which of the following supermarkets/discounters did you personally make a purchase in the last six months?" (Original German question: "Und in welchen der aufgeführten Supermärkte/Discount-Geschäfte haben Sie persönlich in den letzten sechs Monaten eingekauft?")
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 17, 2021). Number of customers of the most popular supermarkets (purchase in the last six months) in Germany from 2018 to 2021 (in millions) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/503400/most-popular-supermarkets-by-customer-numbers-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of customers of the most popular supermarkets (purchase in the last six months) in Germany from 2018 to 2021 (in millions)." Chart. November 17, 2021. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/503400/most-popular-supermarkets-by-customer-numbers-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2021). Number of customers of the most popular supermarkets (purchase in the last six months) in Germany from 2018 to 2021 (in millions). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/503400/most-popular-supermarkets-by-customer-numbers-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of Customers of The Most Popular Supermarkets (Purchase in The Last Six Months) in Germany from 2018 to 2021 (in Millions)." Statista, Statista Inc., 17 Nov 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/503400/most-popular-supermarkets-by-customer-numbers-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Number of customers of the most popular supermarkets (purchase in the last six months) in Germany from 2018 to 2021 (in millions) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/503400/most-popular-supermarkets-by-customer-numbers-germany/ (last visited September 20, 2024)
Number of customers of the most popular supermarkets (purchase in the last six months) in Germany from 2018 to 2021 (in millions) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 17, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/503400/most-popular-supermarkets-by-customer-numbers-germany/