This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows the leading genres of primetime TV programming viewed regularly by Baby Boomer viewers in the United States as of May 2015. During a GfK survey, 45 percent of respondents between the ages of 50 and 64 stated they regularly watched sitcoms or comedy shows on TV during primetime. Along with comedy, drama and movies, sports is also a popular TV genre for Baby Boomers in the United States. Super Bowl is, by far, the most popular sports event in the country, attracting million of viewers each year.
The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.
The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
Leading genres of primetime TV programming viewed regularly by Baby Boomer viewers in the United States as of May 2015
This question was phrased by the source as follows: "Which types of TV programs do you watch regularly during primetime, between 8 PM and 11 PM (7 PM and 10 PM CT/MT)?"
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GfK. (September 17, 2015). Leading genres of primetime TV programming viewed regularly by Baby Boomer viewers in the United States as of May 2015 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/496040/primetime-tv-programming-genres-boomers-viewing-usa/
GfK. "Leading genres of primetime TV programming viewed regularly by Baby Boomer viewers in the United States as of May 2015." Chart. September 17, 2015. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/496040/primetime-tv-programming-genres-boomers-viewing-usa/
GfK. (2015). Leading genres of primetime TV programming viewed regularly by Baby Boomer viewers in the United States as of May 2015. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/496040/primetime-tv-programming-genres-boomers-viewing-usa/
GfK. "Leading Genres of Primetime Tv Programming Viewed Regularly by Baby Boomer Viewers in The United States as of May 2015." Statista, Statista Inc., 17 Sep 2015, https://www-statista-com.ezproxy.canberra.edu.au/statistics/496040/primetime-tv-programming-genres-boomers-viewing-usa/
GfK, Leading genres of primetime TV programming viewed regularly by Baby Boomer viewers in the United States as of May 2015 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/496040/primetime-tv-programming-genres-boomers-viewing-usa/ (last visited November 13, 2024)
Leading genres of primetime TV programming viewed regularly by Baby Boomer viewers in the United States as of May 2015 [Graph], GfK, September 17, 2015. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/496040/primetime-tv-programming-genres-boomers-viewing-usa/
