This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows a mean number of primetime programs recorded by TV viewers per week in the United States as of May 2015, by age group. GfK found that Generation Y respondents (aged 13 to 35) recorded on average 2.2 programs a week.
The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.
The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
Mean number of primetime programs recorded weekly in the United States as of May 2015, by age group
total: n=1,010 (Gen Y: n = 332; Gen X: n = 247; Boomers: n = 431)
Age group
13-64 years
Method of interview
Online survey
Supplementary notes
The original questions were phrased by the source as follows: "During a typical week, about how many primetime programs, if any, do you record? (Programs that are broadcast between 8 PM and 11 PM [7 PM and 10 PM CT/MT])"
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GfK. (September 17, 2015). Mean number of primetime programs recorded weekly in the United States as of May 2015, by age group [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/495924/number-primetime-programs-recorded-age-usa/
GfK. "Mean number of primetime programs recorded weekly in the United States as of May 2015, by age group." Chart. September 17, 2015. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/495924/number-primetime-programs-recorded-age-usa/
GfK. (2015). Mean number of primetime programs recorded weekly in the United States as of May 2015, by age group. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/495924/number-primetime-programs-recorded-age-usa/
GfK. "Mean Number of Primetime Programs Recorded Weekly in The United States as of May 2015, by Age Group." Statista, Statista Inc., 17 Sep 2015, https://www-statista-com.ezproxy.canberra.edu.au/statistics/495924/number-primetime-programs-recorded-age-usa/
GfK, Mean number of primetime programs recorded weekly in the United States as of May 2015, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/495924/number-primetime-programs-recorded-age-usa/ (last visited November 10, 2024)
Mean number of primetime programs recorded weekly in the United States as of May 2015, by age group [Graph], GfK, September 17, 2015. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/495924/number-primetime-programs-recorded-age-usa/
