Advertising expenditure in Ukraine 2011-2024

Published by Statista Research Department, Oct 4, 2024

Advertising expenditure in Ukraine reached over 22.5 billion Ukrainian hryvnia in 2023, having increased by 84 percent from the previous year. The drop in 2022 was due to the Russian invasion. Digital advertising was the largest segment, having accounted for over 60 percent of the total spending.

Spending on media advertising in Ukraine from 2011 to 2024 (in billion Ukrainian hryvnia)

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Release date

September 2024

Region

Ukraine

Survey time period

2011 to 2023

Supplementary notes

*Forecast.

The change in the methodology for internet advertising contributed to the significant increase in spending in 2019.
Figures have been rounded.
The statistic has been compiled from several reports by the source.

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Statistics on " Advertising in Central and Eastern Europe (CEE) "

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Overview

7

Key markets

8

Traditional advertising

6

Digital advertising

7

Industries

5

Advertisers

7

Agencies

6

Prices

4

Further related statistics

7

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