In 2022, the United States was the leading market research country in the world by revenue, with a total turnover of approximately 71.6 billion U.S. dollars. Second in the list was the United Kingdom, with roughly 11 billion U.S. dollars.
Leading market research countries worldwide in 2022, by revenue
(in billion U.S. dollars)
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ESOMAR. (September 8, 2023). Leading market research countries worldwide in 2022, by revenue (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/491046/market-research-markets/
ESOMAR. "Leading market research countries worldwide in 2022, by revenue (in billion U.S. dollars)." Chart. September 8, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/491046/market-research-markets/
ESOMAR. (2023). Leading market research countries worldwide in 2022, by revenue (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/491046/market-research-markets/
ESOMAR. "Leading Market Research Countries Worldwide in 2022, by Revenue (in Billion U.S. Dollars)." Statista, Statista Inc., 8 Sep 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/491046/market-research-markets/
ESOMAR, Leading market research countries worldwide in 2022, by revenue (in billion U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/491046/market-research-markets/ (last visited September 20, 2024)
Leading market research countries worldwide in 2022, by revenue (in billion U.S. dollars) [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/491046/market-research-markets/