This statistic displays consumer views on retail promotions in the United Kingdom, by age, according to a survey conducted in 2015. Of respondents, 76 percent aged 55 or over agreed that retailers sometimes exaggerate the levels of discounting that they offer. The younger age groups were less likely to agree, with 63 percent of 18 to 34 year olds and 73 percent of 35 to 54 year olds agreeing with the statement.
Consumer attitudes towards retail promotions in the United Kingdom (UK) in 2015, by age
Characteristic
18-34
35-54
55+
Retailers sometimes exaggerate the levels of discounting that they offer
62.5%
72.6%
75.8%
For some product types, I very rarely purchase at full price
54.9%
57.7%
58.4%
I like to wait until a product I want is discounted or on offer before purchasing
57.4%
59.1%
40.8%
Discounting is losing its impact as more andmore retailers are having sales all year round
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Hammerson. (July 2, 2015). Consumer attitudes towards retail promotions in the United Kingdom (UK) in 2015, by age [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/483704/united-kingdom-retail-consumer-views-on-promotions-by-age/
Hammerson. "Consumer attitudes towards retail promotions in the United Kingdom (UK) in 2015, by age ." Chart. July 2, 2015. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/483704/united-kingdom-retail-consumer-views-on-promotions-by-age/
Hammerson. (2015). Consumer attitudes towards retail promotions in the United Kingdom (UK) in 2015, by age . Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/483704/united-kingdom-retail-consumer-views-on-promotions-by-age/
Hammerson. "Consumer Attitudes towards Retail Promotions in The United Kingdom (Uk) in 2015, by Age ." Statista, Statista Inc., 2 Jul 2015, https://www-statista-com.ezproxy.canberra.edu.au/statistics/483704/united-kingdom-retail-consumer-views-on-promotions-by-age/
Hammerson, Consumer attitudes towards retail promotions in the United Kingdom (UK) in 2015, by age Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/483704/united-kingdom-retail-consumer-views-on-promotions-by-age/ (last visited November 10, 2024)
Consumer attitudes towards retail promotions in the United Kingdom (UK) in 2015, by age [Graph], Hammerson, July 2, 2015. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/483704/united-kingdom-retail-consumer-views-on-promotions-by-age/
