The statistic presents information on the length of time consumers in Canada keep direct mail advertising at home as of June 2015. According to the findings, 49 percent of responding Canadians said they kept restaurant menus at home for about a month and 53 percent did the same with coupons for fast food.
Length of time direct mail advertising is kept at consumers' homes in Canada as of June 2015
Question: "Assuming you have kept these mail pieces beacuse they are of interest to you or someone else in your household, how long do they tend to stay in your home before they are recycled or trashed?" The source did not provide information on the sample number or the type of survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Canada Post. (June 30, 2015). Length of time direct mail advertising is kept at consumers' homes in Canada as of June 2015 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/483169/direct-mail-advertising-retention-home-canada/
Canada Post. "Length of time direct mail advertising is kept at consumers' homes in Canada as of June 2015." Chart. June 30, 2015. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/483169/direct-mail-advertising-retention-home-canada/
Canada Post. (2015). Length of time direct mail advertising is kept at consumers' homes in Canada as of June 2015. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/483169/direct-mail-advertising-retention-home-canada/
Canada Post. "Length of Time Direct Mail Advertising Is Kept at Consumers' Homes in Canada as of June 2015." Statista, Statista Inc., 30 Jun 2015, https://www-statista-com.ezproxy.canberra.edu.au/statistics/483169/direct-mail-advertising-retention-home-canada/
Canada Post, Length of time direct mail advertising is kept at consumers' homes in Canada as of June 2015 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/483169/direct-mail-advertising-retention-home-canada/ (last visited November 13, 2024)
Length of time direct mail advertising is kept at consumers' homes in Canada as of June 2015 [Graph], Canada Post, June 30, 2015. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/483169/direct-mail-advertising-retention-home-canada/
