The statistic shows the most important reasons among customers for buying a new product in Africa and Middle East in 2015. The survey revealed that 29 percent of respondents stated affordability as the most important reason for purchasing a new product.
Most important reasons for buying a new product among consumers in Africa and Middle East in 2015*
* 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America were included in the study. Please find a comprehensive list on page 34 of the report.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (August 25, 2015). Most important reasons for buying a new product among consumers in Africa and Middle East in 2015* [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/482863/reasons-for-buying-a-new-product-among-consumers-in-africa-and-middle-east/
Nielsen. "Most important reasons for buying a new product among consumers in Africa and Middle East in 2015*." Chart. August 25, 2015. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/482863/reasons-for-buying-a-new-product-among-consumers-in-africa-and-middle-east/
Nielsen. (2015). Most important reasons for buying a new product among consumers in Africa and Middle East in 2015*. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/482863/reasons-for-buying-a-new-product-among-consumers-in-africa-and-middle-east/
Nielsen. "Most Important Reasons for Buying a New Product among Consumers in Africa and Middle East in 2015*." Statista, Statista Inc., 25 Aug 2015, https://www-statista-com.ezproxy.canberra.edu.au/statistics/482863/reasons-for-buying-a-new-product-among-consumers-in-africa-and-middle-east/
Nielsen, Most important reasons for buying a new product among consumers in Africa and Middle East in 2015* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/482863/reasons-for-buying-a-new-product-among-consumers-in-africa-and-middle-east/ (last visited November 13, 2024)
Most important reasons for buying a new product among consumers in Africa and Middle East in 2015* [Graph], Nielsen, August 25, 2015. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/482863/reasons-for-buying-a-new-product-among-consumers-in-africa-and-middle-east/
