Digital Market Outlook: UK furniture & homeware e-commerce users by income 2015

The graph presents the number of furniture and homeware e-commerce users in the United Kingdom in 2015, broken down by income. The number of medium income furniture and homeware users in the UK is estimated to reach 7.1 million in 2015. An overview of all Digital Markets can be found here.
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Number of furniture and homeware e-commerce users in the United Kingdom (UK) in 2015, by income (in millions)

Characteristic	Number of users in millions
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Release date

September 2015

More information

Region

United Kingdom

Survey time period

2015

Supplementary notes

* Income is defined as personal net income and is divided into three categories:
- Low income is defined as the country-specific bottom third of the personal income allocation.
- Medium income is defined as the country-specific average third of the personal income allocation.
- High income is defined as the country-specific top third of the personal income allocation.

The e-commerce market segment furniture and homeware includes the online sale of furniture, kitchens and household goods such as kitchen and bathroom accessories, textile furnishings and office supplies and stationery. Electronic household appliances are not included in this market segment. Important providers in this market segment are the online shops wayfair.com or ikea.com.

Further information on methodology can be found here.

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