In 2021, programmatically bought ads accounted for 94.5 percent of digital display advertising spending in the United Kingdom (UK). This share is expected to increase to 96 percent by the end of 2024.
Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Insider Intelligence. (January 18, 2024). Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/475118/programmatic-digital-display-ad-spending-share-of-total-spend/
Insider Intelligence. "Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024." Chart. January 18, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/475118/programmatic-digital-display-ad-spending-share-of-total-spend/
Insider Intelligence. (2024). Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/475118/programmatic-digital-display-ad-spending-share-of-total-spend/
Insider Intelligence. "Share of Programmatic in Digital Display Advertising Spending in The United Kingdom (Uk) from 2013 to 2024." Statista, Statista Inc., 18 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/475118/programmatic-digital-display-ad-spending-share-of-total-spend/
Insider Intelligence, Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/475118/programmatic-digital-display-ad-spending-share-of-total-spend/ (last visited November 10, 2024)
Share of programmatic in digital display advertising spending in the United Kingdom (UK) from 2013 to 2024 [Graph], Insider Intelligence, January 18, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/475118/programmatic-digital-display-ad-spending-share-of-total-spend/