This statistic presents the results of a 2015 omnichannel retail survey, asking customers in the United Kingdom which factors would make them more likely to purchase products from a physical store rather than online. Over half of respondents agreed that being able to try the product before purchasing would make them more likely to make the purchase in-store.
Which, if any, of the following factors would make you more likely to purchase products from a physical store rather than online?
Characteristic
Share of respondents
Being able to try the product before purchasing in-store
56
Avoiding delivery charges or problems
46
Cheaper prices in-store than online
42
Instant gratification
41
Supporting local retailers
37
Easy returns processes
35
Price matching with competitors
27
Needing/receiving helpful advice from friendly staff
26
Enjoyable experience with friends/family in-store
23
Ability to purchase items ordered online from the store
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The BIO Agency. (August 30, 2015). Which, if any, of the following factors would make you more likely to purchase products from a physical store rather than online? [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/472951/physical-store-purchases-influencing-factors-united-kingdom-uk/
The BIO Agency. "Which, if any, of the following factors would make you more likely to purchase products from a physical store rather than online?." Chart. August 30, 2015. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/472951/physical-store-purchases-influencing-factors-united-kingdom-uk/
The BIO Agency. (2015). Which, if any, of the following factors would make you more likely to purchase products from a physical store rather than online?. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/472951/physical-store-purchases-influencing-factors-united-kingdom-uk/
The BIO Agency. "Which, If Any, of The following Factors Would Make You More Likely to Purchase Products from a Physical Store Rather than Online?." Statista, Statista Inc., 30 Aug 2015, https://www-statista-com.ezproxy.canberra.edu.au/statistics/472951/physical-store-purchases-influencing-factors-united-kingdom-uk/
The BIO Agency, Which, if any, of the following factors would make you more likely to purchase products from a physical store rather than online? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/472951/physical-store-purchases-influencing-factors-united-kingdom-uk/ (last visited November 13, 2024)
Which, if any, of the following factors would make you more likely to purchase products from a physical store rather than online? [Graph], The BIO Agency, August 30, 2015. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/472951/physical-store-purchases-influencing-factors-united-kingdom-uk/
