The statistic presents the leading reasons why consumers perceive online advertising as not trustworthy in Canada as of January 2015. It was found that 30 percent of responding Canadian consumers believed online advertising to be manipulative and false, while 16 percent distrusted online ads because they could lead to scams or phishing.
Leading reasons why consumers perceive online advertising as not trustworthy in Canada as of January 2015
The original question: "On a scale from 1 to 9 where 1 is “not at all trustworthy” and 9
is “very trustworthy”, how trustworthy do you find the following types of advertisements? Advertisements you see online."
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Ad Standards. (September 30, 2015). Leading reasons why consumers perceive online advertising as not trustworthy in Canada as of January 2015 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/472391/canada-reasons-for-not-trusting-online-advertising/
Ad Standards. "Leading reasons why consumers perceive online advertising as not trustworthy in Canada as of January 2015." Chart. September 30, 2015. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/472391/canada-reasons-for-not-trusting-online-advertising/
Ad Standards. (2015). Leading reasons why consumers perceive online advertising as not trustworthy in Canada as of January 2015. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/472391/canada-reasons-for-not-trusting-online-advertising/
Ad Standards. "Leading Reasons Why Consumers Perceive Online Advertising as Not Trustworthy in Canada as of January 2015." Statista, Statista Inc., 30 Sep 2015, https://www-statista-com.ezproxy.canberra.edu.au/statistics/472391/canada-reasons-for-not-trusting-online-advertising/
Ad Standards, Leading reasons why consumers perceive online advertising as not trustworthy in Canada as of January 2015 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/472391/canada-reasons-for-not-trusting-online-advertising/ (last visited November 13, 2024)
Leading reasons why consumers perceive online advertising as not trustworthy in Canada as of January 2015 [Graph], Ad Standards, September 30, 2015. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/472391/canada-reasons-for-not-trusting-online-advertising/
