This statistic illustrates a ranking of the most valuable insurance brands domiciled in Germany as of June 2015. Allianz was ranked on the highest position with a brand value reaching 21 billion U.S. dollars.
Most valuable insurance brands domiciled in Germany in 2015
(in million U.S. dollars)
* As of June 2015.
The source provides the following definition of Brand Value:
"With reference to Brand Finance literature, the term 'Brand Value' is considered to be the net present value of the estimated future cash flows attributed to the Brand. Brand Value is also referred to as Brand Equity."
Additional methodology is made available by the source.
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Brand Finance. (June 23, 2015). Most valuable insurance brands domiciled in Germany in 2015 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/471737/most-valuable-insurance-brands-in-germany/
Brand Finance. "Most valuable insurance brands domiciled in Germany in 2015 (in million U.S. dollars)." Chart. June 23, 2015. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/471737/most-valuable-insurance-brands-in-germany/
Brand Finance. (2015). Most valuable insurance brands domiciled in Germany in 2015 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/471737/most-valuable-insurance-brands-in-germany/
Brand Finance. "Most Valuable Insurance Brands Domiciled in Germany in 2015 (in Million U.S. Dollars)." Statista, Statista Inc., 23 Jun 2015, https://www-statista-com.ezproxy.canberra.edu.au/statistics/471737/most-valuable-insurance-brands-in-germany/
Brand Finance, Most valuable insurance brands domiciled in Germany in 2015 (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/471737/most-valuable-insurance-brands-in-germany/ (last visited November 10, 2024)
Most valuable insurance brands domiciled in Germany in 2015 (in million U.S. dollars) [Graph], Brand Finance, June 23, 2015. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/471737/most-valuable-insurance-brands-in-germany/
