In a survey of representatives of the heavy construction industry in the United States, it was found that in 2019 the sector spent nearly 708.4 million U.S. dollars on advertising. In the previous year the expenditure in this industry amounted to 520.9 million dollars.
Advertising spending in the heavy construction industry in the United States from 2018 to 2019
(in million U.S. dollars)
excluding building construction; Industry SIC code: 1600
Supplementary notes
The source calculated the figures based on data from government filings and published financial records. Single industry values are based on data from participating companies. Each year the number of participating companies varies. The historical data values for all companies within each specific industry are pooled in a cross-sectional time series analysis and a non-linear multivariate model is derived for the entire industry. In calculating advertising-to-sales ratios, sales is defined as "top-line" of the company's income statement. In industry data, the ad-to-sales ratio is a weighted average ratio for the industry, based on the sales of each company. A "0" value means that the expenditures reported amounted to less than 1,000 U.S. dollars per year. Missing values were not provided by the source due to lack of reporting from participating companies in the given industry. Figures have been rounded.
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Schonfeld & Associates. (June 25, 2020). Advertising spending in the heavy construction industry in the United States from 2018 to 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/470419/heavy-construction-industry-ad-spend-usa/
Schonfeld & Associates. "Advertising spending in the heavy construction industry in the United States from 2018 to 2019 (in million U.S. dollars)." Chart. June 25, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/470419/heavy-construction-industry-ad-spend-usa/
Schonfeld & Associates. (2020). Advertising spending in the heavy construction industry in the United States from 2018 to 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/470419/heavy-construction-industry-ad-spend-usa/
Schonfeld & Associates. "Advertising Spending in The Heavy Construction Industry in The United States from 2018 to 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 25 Jun 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/470419/heavy-construction-industry-ad-spend-usa/
Schonfeld & Associates, Advertising spending in the heavy construction industry in the United States from 2018 to 2019 (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/470419/heavy-construction-industry-ad-spend-usa/ (last visited November 10, 2024)
Advertising spending in the heavy construction industry in the United States from 2018 to 2019 (in million U.S. dollars) [Graph], Schonfeld & Associates, June 25, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/470419/heavy-construction-industry-ad-spend-usa/
