This statistic presents the digital consumer spending on selected e-commerce categories in the United States in 2018. That year, computers and consumer electronics was the leading e-retail category with over 115 billion U.S. dollars in online retail revenues. Apparel and accessories were ranked second with a digital spending volume of almost 104 billion U.S. dollars. Apparel and accessories retail e-commerce in the U.S. is projected to generate a 137 billion U.S. dollars in revenue by 2022.
Annual consumer spending on selected e-commerce categories in the United States in 2018
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (November 21, 2018). Annual consumer spending on selected e-commerce categories in the United States in 2018 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/469205/eretail-category-spending-annual/
eMarketer. "Annual consumer spending on selected e-commerce categories in the United States in 2018 (in billion U.S. dollars)." Chart. November 21, 2018. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/469205/eretail-category-spending-annual/
eMarketer. (2018). Annual consumer spending on selected e-commerce categories in the United States in 2018 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/469205/eretail-category-spending-annual/
eMarketer. "Annual Consumer Spending on Selected E-commerce Categories in The United States in 2018 (in Billion U.S. Dollars)." Statista, Statista Inc., 21 Nov 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/469205/eretail-category-spending-annual/
eMarketer, Annual consumer spending on selected e-commerce categories in the United States in 2018 (in billion U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/469205/eretail-category-spending-annual/ (last visited November 13, 2024)
Annual consumer spending on selected e-commerce categories in the United States in 2018 (in billion U.S. dollars) [Graph], eMarketer, November 21, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/469205/eretail-category-spending-annual/