This chart shows how much Generation X consumers (aged 35 to 49) trusted various advertising format in the first quarter of 2015. During the global survey, 61 percent of Gen X respondents stated they somewhat or completely trusted newspaper ads.
Trust in advertising among Generation X consumers worldwide in 1st quarter 2015, by ad format
Characteristic
Share of respondents who somewhat or completely trust the ad type
* More than 30,000 internet users aged 15 and more were interviewed for the survey. The source does not provide a separate figure for Generation X respondents.
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Nielsen, & MarketingCharts. (October 1, 2015). Trust in advertising among Generation X consumers worldwide in 1st quarter 2015, by ad format [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/468740/genz-x-trust-advertising-format/
Nielsen, und MarketingCharts. "Trust in advertising among Generation X consumers worldwide in 1st quarter 2015, by ad format." Chart. October 1, 2015. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/468740/genz-x-trust-advertising-format/
Nielsen, MarketingCharts. (2015). Trust in advertising among Generation X consumers worldwide in 1st quarter 2015, by ad format. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/468740/genz-x-trust-advertising-format/
Nielsen, and MarketingCharts. "Trust in Advertising among Generation X Consumers Worldwide in 1st Quarter 2015, by Ad Format." Statista, Statista Inc., 1 Oct 2015, https://www-statista-com.ezproxy.canberra.edu.au/statistics/468740/genz-x-trust-advertising-format/
Nielsen & MarketingCharts, Trust in advertising among Generation X consumers worldwide in 1st quarter 2015, by ad format Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/468740/genz-x-trust-advertising-format/ (last visited November 13, 2024)
Trust in advertising among Generation X consumers worldwide in 1st quarter 2015, by ad format [Graph], Nielsen, & MarketingCharts, October 1, 2015. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/468740/genz-x-trust-advertising-format/
