The timeline presents data on Sears holdings Corporation's measured media advertising spending on Kmart in the United States in 2013 and 2014. The company spent 209 million U.S. dollars advertising its retail store brand Kmart in 2013.
Sears Holdings Corporation's advertising spending on Kmart in the United States in 2013 and 2014
(in million U.S. dollars)
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
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Advertising Age. (September 24, 2015). Sears Holdings Corporation's advertising spending on Kmart in the United States in 2013 and 2014 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/467674/ad-spend-kmart-usa/
Advertising Age. "Sears Holdings Corporation's advertising spending on Kmart in the United States in 2013 and 2014 (in million U.S. dollars)." Chart. September 24, 2015. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/467674/ad-spend-kmart-usa/
Advertising Age. (2015). Sears Holdings Corporation's advertising spending on Kmart in the United States in 2013 and 2014 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/467674/ad-spend-kmart-usa/
Advertising Age. "Sears Holdings Corporation's Advertising Spending on Kmart in The United States in 2013 and 2014 (in Million U.S. Dollars)." Statista, Statista Inc., 24 Sep 2015, https://www-statista-com.ezproxy.canberra.edu.au/statistics/467674/ad-spend-kmart-usa/
Advertising Age, Sears Holdings Corporation's advertising spending on Kmart in the United States in 2013 and 2014 (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/467674/ad-spend-kmart-usa/ (last visited November 13, 2024)
Sears Holdings Corporation's advertising spending on Kmart in the United States in 2013 and 2014 (in million U.S. dollars) [Graph], Advertising Age, September 24, 2015. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/467674/ad-spend-kmart-usa/
