The timeline shows year-on-year change in mobile programmatic display advertising spending in the United States from 2014 to 2019. The source projected the spending would increase by 34.2 percent in 2017 as compared to 2016.
Change in mobile programmatic display advertising spending in the United States from 2014 to 2019
transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks; includes ad spend on tablets
Supplementary notes
* Forecast. Figures prior to 2015 come from previous reporting.
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eMarketer. (April 7, 2017). Change in mobile programmatic display advertising spending in the United States from 2014 to 2019 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/467372/mobile-programmatic-display-ad-spend-growth-usa/
eMarketer. "Change in mobile programmatic display advertising spending in the United States from 2014 to 2019." Chart. April 7, 2017. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/467372/mobile-programmatic-display-ad-spend-growth-usa/
eMarketer. (2017). Change in mobile programmatic display advertising spending in the United States from 2014 to 2019. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/467372/mobile-programmatic-display-ad-spend-growth-usa/
eMarketer. "Change in Mobile Programmatic Display Advertising Spending in The United States from 2014 to 2019." Statista, Statista Inc., 7 Apr 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/467372/mobile-programmatic-display-ad-spend-growth-usa/
eMarketer, Change in mobile programmatic display advertising spending in the United States from 2014 to 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/467372/mobile-programmatic-display-ad-spend-growth-usa/ (last visited November 10, 2024)
Change in mobile programmatic display advertising spending in the United States from 2014 to 2019 [Graph], eMarketer, April 7, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/467372/mobile-programmatic-display-ad-spend-growth-usa/
