Digital Market Outlook: UK banner ad revenue as share of GDP 2022

The graph presents the digital banner advertising revenue as percentage of gross domestic product in the United Kingdom in 2016, and provides a forecast thereof until 2022. The banner ad revenue in the UK is estimated to account for 0.15 percent of GDP in 2017. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital banner advertising revenue as percentage of gross domestic product (GDP) in the United Kingdom (UK) from 2016 to 2022

Characteristic	Percentage of GDP
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Release date

March 2018

More information

Region

United Kingdom

Survey time period

2017

Supplementary notes

* Estimate.
Banner advertising is one of the most common forms of digital advertising. Banners come in various shapes, sizes and formats and are displayed on a website accessed via desktop PCs or on a mobile-enabled website or in an app. Typical formats are e.g. skyscrapers, wallpapers, interstitials or pop-ups which usually link to a landing-page of the advertiser. In addition to these static banners so-called rich media banners allow playing sounds, animations or videos. Videos which are displayed instead of a static banner outside of a certain video player are considered Rich Media. Overlay advertisements and pre-roll, mid-roll, post-roll video ads within web- or app-based video players are no banners, but are categorized as video advertising. All figures refer to gross values.
Further information on methodology can be found here.

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