Digital Market Outlook: UK. social media ad spend per internet user by device 2028

Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. The trend observed from 2019 to 2028 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Social Media Advertising Mobile segment achieves the highest value of 117.57 U.S. dollars at 2028.

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Social media advertising average spending per internet user in the United Kingdom (UK) from 2019 to 2028, by device (in U.S. dollars)

Characteristic	Social Media Advertising Mobile	Social Media Advertising Desktop
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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