U.S.: search advertising ad spending per internet user 2019-2028

The average ad spending per internet user in the 'Search Advertising' segment of the digital advertising market in the United States was forecast to continuously increase between 2023 and 2028 by in total 189.6 U.S. dollars (+50.08 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 568.25 U.S. dollars and therefore a new peak in 2028. Notably, the average ad spending per internet user of the 'Search Advertising' segment of the digital advertising market was continuously increasing over the past years.

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Ad spending per internet user of the search advertising market in the United States from 2019 to 2028 (in U.S. dollars)

Characteristic	Average spending per internet user in U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Search Advertising, also called search engine advertising (SEA) or paid search advertising, refers to advertisements displayed on search results pages above or next to the organic search results. Brands can create search advertising campaigns. Paying a fee or bidding will give a better ranking each time targeted audiences search and click on the campaign’s ads. These advertisements are usually text based but can be displayed as images or videos where applicable.

Additional information:
Search Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Search Advertising include Google, Bing, Baidu, Amazon, and Alibaba. For more information on the data displayed, use the info button right next to the boxes.

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