The digital video ad spending in the U.S. grew by 40.8 percent in 2021 compared to the previous year. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for more than 90 markets worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Digital video advertising spending growth in the United States from 2018 to 2027
* Forecast - data as of November 2022. Video Advertising considers all ad formats within web- or app-based video players. These formats are typically video ads that appear before, during or after the streamed video (pre-roll, mid-roll, post-roll video ads). In addition to these video ads, text- or image-based overlays that appear while watching a video are also categorized as video advertising. Includes native video advertising; excludes video ads on pages that are not in a video player and video ads displayed in social networks. Further information on methodology can be found here.
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Statista. (November 11, 2022). Digital video advertising spending growth in the United States from 2018 to 2027 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/460905/digital-video-advertising-revenue-growth-digital-market-outlook-usa/
Statista. "Digital video advertising spending growth in the United States from 2018 to 2027." Chart. November 11, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/460905/digital-video-advertising-revenue-growth-digital-market-outlook-usa/
Statista. (2022). Digital video advertising spending growth in the United States from 2018 to 2027. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/460905/digital-video-advertising-revenue-growth-digital-market-outlook-usa/
Statista. "Digital Video Advertising Spending Growth in The United States from 2018 to 2027." Statista, Statista Inc., 11 Nov 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/460905/digital-video-advertising-revenue-growth-digital-market-outlook-usa/
Statista, Digital video advertising spending growth in the United States from 2018 to 2027 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/460905/digital-video-advertising-revenue-growth-digital-market-outlook-usa/ (last visited November 10, 2024)
Digital video advertising spending growth in the United States from 2018 to 2027 [Graph], Statista, November 11, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/460905/digital-video-advertising-revenue-growth-digital-market-outlook-usa/
