Digital Market Outlook: banner ad spending country comparison 2022

The United States is leading the ranking by ad spending in the 'Banner Advertising' segment of the digital advertising market, recording 57.8 billion U.S. dollars. Following closely behind is China with 38 billion U.S. dollars, while Germany is trailing the ranking with 3.3 billion U.S. dollars, resulting in a difference of 54.5 billion U.S. dollars to the ranking leader, the United States.

Find other insights concerning similar markets and segments, such as a ranking of subsegments in North America regarding ad spending growth in the Digital Advertising market as a whole and a ranking by country regarding year-on-year growth in the share of revenue generated via mobile purchases in the digital advertising mobile segment of the digital advertising market.

The Statista Market Insights cover a broad range of additional markets.

Digital banner advertising spending in selected countries worldwide in 2022 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Banner Advertising is one of the first digital advertisements published on the internet. Banner ads allow anyone to advertise on websites, apps, or social media by using attractive images, shapes, and sizes of displays. The main purpose is to direct the traffic of the targeted audience to a specific website. Banner Advertising includes skyscrapers, wallpapers, interstitials, or pop-ups which are usually linked to the advertiser's landing page.

Additional information:
Banner Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

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