This statistic displays the value of sales generated via online performance marketing, including affiliate marketing and lead generation activities, in the United Kingdom from 2012 to 2016. In 2016, 19.4 billion British pounds were generated in sales thanks to online performance marketing. Total spend on online performance marketing exceeded 1.5 billion British pounds in 2016.
Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016*
(in billion GBP)
* The source indicates that online performance marketing consists primarily of affiliate marketing and lead generation activities. Figures for years previous to 2016 were published earlier by the source.
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IAB UK. (April 10, 2017). Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/459944/online-performance-marketing-sales-generated-uk/
IAB UK. "Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP)." Chart. April 10, 2017. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/459944/online-performance-marketing-sales-generated-uk/
IAB UK. (2017). Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/459944/online-performance-marketing-sales-generated-uk/
IAB UK. "Value of Sales Generated by Online Performance Marketing in The United Kingdom (Uk) from 2012 to 2016* (in Billion Gbp)." Statista, Statista Inc., 10 Apr 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/459944/online-performance-marketing-sales-generated-uk/
IAB UK, Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/459944/online-performance-marketing-sales-generated-uk/ (last visited November 10, 2024)
Value of sales generated by online performance marketing in the United Kingdom (UK) from 2012 to 2016* (in billion GBP) [Graph], IAB UK, April 10, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/459944/online-performance-marketing-sales-generated-uk/
