This statistic shows the results of a survey on the pereived quality of selected technology and internet brands in Germany. In 2016, roughly 49.7 percent of Germans aged 14 years and older stated that they thought of Sony products as particularly high-quality.
Ranking of technology and internet brands that were perceived to have the highest quality among the population in Germany from 2016
Characteristic
Share of respondents
Samsung
57%
Apple
55.4%
Sony
49.7%
Philips
43.7%
Canon
42.8%
Grundig
42.2%
Bose
41.3%
Microsoft
41.1%
Google
38.1%
Panasonic
36.5%
Telekom
34.9%
Nokia
34%
Amazon
26.8%
HP
24.7%
Dell
21.9%
Nintendo
21.4%
LG
20.2%
Vodafone
20.1%
Epson
16.3%
Facebook
16.2%
Fritz!
15.9%
Toshiba
14%
HTC
12.3%
Lenovo
11%
1&1
10.9%
O2
10.9%
Fujitsu
10.5%
Lexmark
9.4%
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Source
IfD Allensbach (ACTA 2016)
Survey by
IfD Allensbach
Survey name
Allensbacher Computer- und Technik-Analyse - ACTA 2016
Information on base:
German-speaking population ages 14 and older in private households, at main residence in the Federal Republic of Germany.
Information on random sample:
2016: 7,026 respondents, projected base of 69.56 million persons
This question was phrased by the source as follows: "Which of the following brands do you think of as particularly high-quality?" (Original German question: "Bei welchen dieser Marken würden Sie sagen, die sind hochwertig, die bieten eine sehr gute Qualität?")
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IfD Allensbach. (November 10, 2016). Ranking of technology and internet brands that were perceived to have the highest quality among the population in Germany from 2016 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/458935/reputation-of-technology-and-internet-brands-germany/
IfD Allensbach. "Ranking of technology and internet brands that were perceived to have the highest quality among the population in Germany from 2016." Chart. November 10, 2016. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/458935/reputation-of-technology-and-internet-brands-germany/
IfD Allensbach. (2016). Ranking of technology and internet brands that were perceived to have the highest quality among the population in Germany from 2016. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/458935/reputation-of-technology-and-internet-brands-germany/
IfD Allensbach. "Ranking of Technology and Internet Brands That Were Perceived to Have The Highest Quality among The Population in Germany from 2016." Statista, Statista Inc., 10 Nov 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/458935/reputation-of-technology-and-internet-brands-germany/
IfD Allensbach, Ranking of technology and internet brands that were perceived to have the highest quality among the population in Germany from 2016 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/458935/reputation-of-technology-and-internet-brands-germany/ (last visited November 10, 2024)
Ranking of technology and internet brands that were perceived to have the highest quality among the population in Germany from 2016 [Graph], IfD Allensbach, November 10, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/458935/reputation-of-technology-and-internet-brands-germany/
