This statistic shows the results of a survey concerning the brand loyalty of mobile phone and smartphone users in Germany from 2013 to 2015. In 2013, there were roughly 20.9 million German smartphone or mobile phone users aged 14 years and older who would have bought a new smartphone or cell phone of the same brand as their current device.
Number of mobile phone owners that would buy a new device of the same brand as their current one in Germany from 2013 to 2015
(in millions)
German-speaking users of a private mobile phone or smartphone
Method of interview
Face-to-face interview
Supplementary notes
Information on the basic population:
The survey is based on the German-speaking population aged 14 years and older, in private households at the place of main residence in Germany.
Information on basic sample:
2013: 8,702 respondents, projected base of 70.33 million persons
2014: 8,156 respondents, projected base of 70.52 million persons
2015: 7,009 respondents, projected base of 69.24 million persons
Information on the target group "German-speaking users of a private mobile phone or smartphone":
2013: projected base of 62.00 million persons
2014: projected base of 62.41 million persons
2015: projected base of 62.70 million persons
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IfD Allensbach. (October 20, 2015). Number of mobile phone owners that would buy a new device of the same brand as their current one in Germany from 2013 to 2015 (in millions) [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/458153/mobile-phones-smartphones-brand-loyalty-germany/
IfD Allensbach. "Number of mobile phone owners that would buy a new device of the same brand as their current one in Germany from 2013 to 2015 (in millions)." Chart. October 20, 2015. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/458153/mobile-phones-smartphones-brand-loyalty-germany/
IfD Allensbach. (2015). Number of mobile phone owners that would buy a new device of the same brand as their current one in Germany from 2013 to 2015 (in millions). Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/458153/mobile-phones-smartphones-brand-loyalty-germany/
IfD Allensbach. "Number of Mobile Phone Owners That Would Buy a New Device of The Same Brand as Their Current One in Germany from 2013 to 2015 (in Millions)." Statista, Statista Inc., 20 Oct 2015, https://www-statista-com.ezproxy.canberra.edu.au/statistics/458153/mobile-phones-smartphones-brand-loyalty-germany/
IfD Allensbach, Number of mobile phone owners that would buy a new device of the same brand as their current one in Germany from 2013 to 2015 (in millions) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/458153/mobile-phones-smartphones-brand-loyalty-germany/ (last visited November 13, 2024)
Number of mobile phone owners that would buy a new device of the same brand as their current one in Germany from 2013 to 2015 (in millions) [Graph], IfD Allensbach, October 20, 2015. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/458153/mobile-phones-smartphones-brand-loyalty-germany/
