This statistic gives information on the digital buyer distribution in Asia Pacific from 2013 to 2018, sorted by country. In 2013, China accounted for 58.5 percent of digital buyers in the region. This share is projected to increase to 63.2 percent in 2018. During the same period of time, Japan's share is expected to shrink from 15 to 9.4 percent of digital buyers.
Digital buyer distribution in Asia Pacific from 2013 to 2018, by country
* Forecast. Internet users who have made at least one purchase via any digital channel within the calendar year, including online, mobile and tablet purchases. China data excludes Hong Kong. Values may not add up to 100 percent due to rounding.
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eMarketer. (July 30, 2014). Digital buyer distribution in Asia Pacific from 2013 to 2018, by country [Graph]. In Statista. Retrieved September 21, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/458055/digital-buyer-distribution-apac-country/
eMarketer. "Digital buyer distribution in Asia Pacific from 2013 to 2018, by country." Chart. July 30, 2014. Statista. Accessed September 21, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/458055/digital-buyer-distribution-apac-country/
eMarketer. (2014). Digital buyer distribution in Asia Pacific from 2013 to 2018, by country. Statista. Statista Inc.. Accessed: September 21, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/458055/digital-buyer-distribution-apac-country/
eMarketer. "Digital Buyer Distribution in Asia Pacific from 2013 to 2018, by Country." Statista, Statista Inc., 30 Jul 2014, https://www-statista-com.ezproxy.canberra.edu.au/statistics/458055/digital-buyer-distribution-apac-country/
eMarketer, Digital buyer distribution in Asia Pacific from 2013 to 2018, by country Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/458055/digital-buyer-distribution-apac-country/ (last visited September 21, 2024)
Digital buyer distribution in Asia Pacific from 2013 to 2018, by country [Graph], eMarketer, July 30, 2014. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/458055/digital-buyer-distribution-apac-country/
